We empower people to share their in-location experiences directly with brands via a mobile platform that informs and makes everyday interactions more valuable.
The People Platform™ ignites an authentic conversation between people and brands. People share their in-location experiences via mobile device, brands receive response and reactions in real-time through a dynamic dashboard. And, the conversation begins to inform and make interactions more valuable for all communities.
1. CONSUMER MOBILE EXPERIENCE
The People Platform™ mobile app delivers an entertaining, location-based experience to share feedback during the user's normal routine. People are rewarded with cash and VIP access for participating.
2. REAL-TIME CLIENT DASHBOARD
Consumer experiences, responses, and reactions are presented in an easy to digest format through this web-based tool. The user can quickly access key information, filter data and analyze results to inform appropriate response. Reporting can be delivered via standard CSV or SPSS template, documented web services, email or printed PDF version.
3. THE VILLAGE DATABASE
The Village Database, named for the people it houses, is the central repository for profile, response and location information. The data can be used to deliver personalized activities and experiences to people or analytics about specific communities of people. This cloud-based architecture is the central nervous system for data collection, processing and machine learning techniques.
The People Platform enterprise technology can be licensed by any company seeing to form a direct connection with its audience via mobile. These companies receive real-time understanding of their audience and are able to communicate directly with them.
The Research as a Service methodology enables companies to gain access to a broad audience perspective, not just their consumer base. This subscription-based research delivers ongoing monthly responses, while in-location delivered through the client dashboard.
This project-based research approach provides companies rapid access to consumer response and reaction while they are in-location, physically engaging products and services. These projects are conducted on an ad hoc basis to inform specific strategic objectives.
outcomes and impact
The scale of The People Platform audience, first party relationships, and location-based information creates a valuable insights tool and linking variable to provide deeper knowledge to augment corporate systems and furnish a more holistic view of the consumer.
We adopted a mobile first approach for interacting with people across the country at scale, in-location and in real-time. This audience scale, people interacting via mobile and the first party, deterministic data delivers unparalleled breadth and depth. Our systematic technology approach incorporates proven market research principles and media ratings standards to create a probability sample, which allows us to observe people while in location, defining baseline metrics and measure audiences. The demographics and cooperation rates are adjusted using this probability sample method to deliver confidence to clients who are subscribing to our syndicated and custom research services.
Just like The People Platform provides direct conversation through mobile technology, we strongly believe in the power of face to face connection as well. Our remodeled tour bus and physical presence provides an innovative way to connect people and communities with a very simple mission - to bring people together for conversation, collaboration, education, to laugh and be curious. We know that there is nothing more powerful than people learning and thinking in a group. Together, we can catalyze ideas and solutions to address the most complex challenges that face all people.
CONNECT WITH US
370 Congress Street
Boston, MA 02210
155 Federal Street
Boston, MA 02110