about us

We empower people to share their in-location experiences directly with brands via a mobile platform that informs and makes everyday interactions more valuable.

 

 

AUDIENCE

 
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TECHNOLOGY

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The People Platform™ ignites an authentic conversation between people and brands.  People share their in-location experiences via mobile device, brands receive response and reactions in real-time through a dynamic dashboard. And, the conversation begins to inform and make interactions more valuable for all communities.

 

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1. CONSUMER MOBILE EXPERIENCE

The People Platform™ mobile app delivers an entertaining, location-based experience to share feedback during the user's normal routine. People are rewarded with cash and VIP access for participating.

 
 

2. REAL-TIME CLIENT DASHBOARD

Consumer experiences, responses, and reactions are presented in an easy to digest format through this web-based tool. The user can quickly access key information, filter data and analyze results to inform appropriate response. Reporting can be delivered via standard CSV or SPSS template, documented web services, email or printed PDF version.

 
 
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3. THE VILLAGE DATABASE

The Village Database, named for the people it houses, is the central repository for profile, response and location information.  The data can be used to deliver personalized activities and experiences to people or analytics about specific communities of people. This cloud-based architecture is the central nervous system for data collection, processing and machine learning techniques.

 

 

SERVICES

 
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ENTERPRISE TECHNology

The People Platform enterprise technology can be licensed by any company seeing to form a direct connection with its audience via mobile.  These companies receive real-time understanding of their audience and are able to communicate directly with them.

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SYNDICATED RESEARCH

The Research as a Service methodology enables companies to gain access to a broad audience perspective, not just their consumer base. This subscription-based research delivers ongoing monthly responses, while in-location delivered through the client dashboard.

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CUSTOM RESEARCH

This project-based research approach provides companies rapid access to consumer response and reaction while they are in-location, physically engaging products and services. These projects are conducted on an ad hoc basis to inform specific strategic objectives.

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outcomes and impact

The scale of The People Platform audience, first party relationships, and location-based information creates a valuable insights tool and linking variable to provide deeper knowledge to augment corporate systems and furnish a more holistic view of the consumer.

 

CLIENTS

 
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METHODOLOGY

 
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We adopted a mobile first approach for interacting with people across the country at scale, in-location and in real-time. This audience scale, people interacting via mobile and the first party, deterministic data delivers unparalleled breadth and depth. Our systematic technology approach incorporates proven market research principles and media ratings standards to create a probability sample, which allows us to observe people while in location, defining baseline metrics and measure audiences. The demographics and cooperation rates are adjusted using this probability sample method to deliver confidence to clients who are subscribing to our syndicated and custom research services.

 

 

IN-PERSON EXPERIENCES

 
 

Just like The People Platform provides direct conversation through mobile technology, we strongly believe in the power of face to face connection as well. Our remodeled tour bus and physical presence provides an innovative way to connect people and communities with a very simple mission - to bring people together for conversation, collaboration, education, to laugh and be curious. We know that there is nothing more powerful than people learning and thinking in a group. Together, we can catalyze ideas and solutions to address the most complex challenges that face all people.

 

OUR TEAM

PAUL KRASINSKI / CEO Audience Measurement & Consumer Insights Arbitron, Session M, Visible Measures, AndoMedia

PAUL KRASINSKI / CEO

Audience Measurement & Consumer Insights

Arbitron, Session M, Visible Measures, AndoMedia

LYNNE LIPINSKY / CFO Consumer Insights & Advertising Technology Allaire, Logic Tools, ScanScout, Visible Measures

LYNNE LIPINSKY / CFO

Consumer Insights & Advertising Technology

Allaire, Logic Tools, ScanScout, Visible Measures

CARLTON LO / HEAD OF TECHNOLOGY Big Data & Analytics Visual IQ, Merkle, Pluris, Kana

CARLTON LO / HEAD OF TECHNOLOGY

Big Data & Analytics

Visual IQ, Merkle, Pluris, Kana

HANNAH DECK / RESEARCH & OPERATIONS Data Analytics & Operations Research Session M, Crossix, Ovuline

HANNAH DECK / RESEARCH & OPERATIONS

Data Analytics & Operations Research

Session M, Crossix, Ovuline

LISA MCKENNA / CREATIVE DESIGN Brand Experience & Design Bain, Gannett Company, ODI, Curious Marie

LISA MCKENNA / CREATIVE DESIGN

Brand Experience & Design

Bain, Gannett Company, ODI, Curious Marie

CONOR BIDDLE / PRODUCER, ORIGINAL CONTENT Video Production & Content Creation Boston Red Sox, Philadelphia Phillies, City Gear

CONOR BIDDLE / PRODUCER, ORIGINAL CONTENT

Video Production & Content Creation

Boston Red Sox, Philadelphia Phillies, City Gear

 

OUR ADVISORS

 
JOHN THOMPSON Microsoft, Symantec, IBM

JOHN THOMPSON

Microsoft, Symantec, IBM

CHRIS WILSON Columbia Funds, Invesco Funds, ISO New England

CHRIS WILSON

Columbia Funds, Invesco Funds, ISO New England

MADGE MEYER NASA, IBM, Merrill Lynch, State Street Bank

MADGE MEYER

NASA, IBM, Merrill Lynch, State Street Bank

STEVE LEE ScanScout, Tremor Media, Aliaswire, Bose

STEVE LEE

ScanScout, Tremor Media, Aliaswire, Bose

 

CONNECT WITH US

 
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CURRENT location

370 Congress Street
Boston, MA 02210

 

Mailing Address

155 Federal Street
Suite 700
Boston, MA 02110

What service are you interested in learning more about? *