Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam tempor, ex et luctus finibus, quam ante aliquet eros, at euismod tortor tortor id libero. In lacinia at libero vel lobortis. Proin purus tellus, iaculis quis urna ac, vulputate ornare erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed tristique ut justo ac maximus. Phasellus dapibus nunc nec mauris ullamcorper, at cursus arcu placerat. Donec ullamcorper ornare ornare.
  • The client is a leader in the digital out of home (OOH) space who was looking to interact with consumers traveling through national airports

  • Evaluate which airlines, terminals and gates consumers are flying and for what purpose (e.g. business or pleasure)

  • Determine whether consumers were aware of the digital out of home screens in various locations inside the terminals

  • Evaluate whether consumers engage the content on the screens and whether it had an impact on their airport experience

  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam tempor, ex et luctus finibus, quam ante aliquet eros, at euismod tortor tortor id libero. In lacinia at libero vel lobortis. Proin purus tellus, iaculis quis urna ac, vulputate ornare erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed tristique ut justo ac maximus. Phasellus dapibus nunc nec mauris ullamcorper, at cursus arcu placerat. Donec ullamcorper ornare ornare.
  • The People Platform enabled the client to define specific areas (e.g. terminals and gates) inside of _______ airports and create an always on, travel effect solution to interact with travelers nationwide.

  • Through its proprietary technology, The People Platform powered a direct connection with travelers using any IP connected device and asked them to participate in the activity

  • As travelers responded, the consumer reaction data and information was presented to the client in real-time to inform travel behavior, content engagement, exposure to brand messaging and over experience in an airport.

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  • 63% of people traveled on one of three airlines – American (26%), Southwest (21%) and Delta (18%)

  • 62% of these travelers were traveling for pleasure and 66% were traveling alone

  • 52% of people noticed the digital screens in restaurants, bars, and other public spaces beyond the gate area and 47% of people seeing the screens in restaurants

  • 51% of the travelers who responded were business executives (senior executive, management or professional)

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  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam tempor, ex et luctus finibus, quam ante aliquet eros, at euismod tortor tortor id libero. In lacinia at libero vel lobortis. Proin purus tellus, iaculis quis urna ac, vulputate ornare erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed tristique ut justo ac maximus. Phasellus dapibus nunc nec mauris ullamcorper, at cursus arcu placerat. Donec ullamcorper ornare ornare.
  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam tempor, ex et luctus finibus, quam ante aliquet eros, at euismod tortor tortor id libero. In lacinia at libero vel lobortis. Proin purus tellus, iaculis quis urna ac, vulputate ornare erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed tristique ut justo ac maximus. Phasellus dapibus nunc nec mauris ullamcorper, at cursus arcu placerat. Donec ullamcorper ornare ornare.
  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam tempor, ex et luctus finibus, quam ante aliquet eros, at euismod tortor tortor id libero. In lacinia at libero vel lobortis. Proin purus tellus, iaculis quis urna ac, vulputate ornare erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed tristique ut justo ac maximus. Phasellus dapibus nunc nec mauris ullamcorper, at cursus arcu placerat. Donec ullamcorper ornare ornare.

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