The client is a leader in the digital out of home (OOH) space who was looking to interact with consumers traveling through national airports
Evaluate which airlines, terminals and gates consumers are flying and for what purpose (e.g. business or pleasure)
Determine whether consumers were aware of the digital out of home screens in various locations inside the terminals
Evaluate whether consumers engage the content on the screens and whether it had an impact on their airport experience
The People Platform enabled the client to define specific areas (e.g. terminals and gates) inside of _______ airports and create an always on, travel effect solution to interact with travelers nationwide.
Through its proprietary technology, The People Platform powered a direct connection with travelers using any IP connected device and asked them to participate in the activity
As travelers responded, the consumer reaction data and information was presented to the client in real-time to inform travel behavior, content engagement, exposure to brand messaging and over experience in an airport.
63% of people traveled on one of three airlines – American (26%), Southwest (21%) and Delta (18%)
62% of these travelers were traveling for pleasure and 66% were traveling alone
52% of people noticed the digital screens in restaurants, bars, and other public spaces beyond the gate area and 47% of people seeing the screens in restaurants
51% of the travelers who responded were business executives (senior executive, management or professional)