CLIENT: A leader in the digital out of home space
engaging consumers across airport locations nationally
Interact with travelers arriving and departing from US airports to receive first party accounts of their experience.
Understand which airlines people are flying, terminals most heavily trafficked and the purpose of the travel (e.g. business or pleasure).
Determine whether consumers were exposed and aware of the digital out of home screens inside the airport/terminals.
Evaluate whether consumers interacted with the content on the screens and whether it had an impact on their airport experience.
Powering a direct connection WITH CONSUMERS EVERYWHERE
The People Platform enabled passive location tracking inside 80 airports (e.g. terminals and gates) to create an always on, travel effect solution to interact with travelers nationwide.
The People Platform powered a direct connection with travelers using any IP connected device and asked them to participate in the activity.
As travelers responded, the consumer reaction data and information was presented to the client in real-time to inform travel behavior, content engagement, exposure to brand messaging and over experience in an airport.
CREATING REAL VALUE FOR THE CLIENT
63% of people traveled on one of three airlines – American (26%), Southwest (21%) and Delta (18%).
62% of these travelers were traveling for pleasure and 66% were traveling alone.
52% of people noticed the digital screens in restaurants, bars, and other public spaces beyond the gate area and 47% of people seeing the screens in restaurants.
51% of the travelers who responded were business executives (senior executive, management or professional).
HOVER OVER AN IMAGE TO LEARN ABOUT CONSUMER EXPERIENCE