CLIENT: A Leading Metropolitan Transportation Authority
Moving 2 Billion Passengers
Analyze the demographic profile of passengers and how it is changing over time.
Understand travel and usage patterns of passengers across all station location.
Determine whether passengers noticed the in-station digital screens installed to inform and guide passengers to their destination.
Monitor passenger interaction with in-station screens and their perceived value to the traveler.
Analyze the time spent in station compared to time interacting with the screens.
Powering a direct connection WITH CONSUMERS EVERYWHERE
The People Platform overcame the challenges of measuring underground public transportation.
By successfully interacting with public transit passengers during and within 24-48 hours after their travel, the client received actionable primary research in real-time.
Passengers were alerted that they were in a station where they could share their experience and awareness/engagement with in-station information screens.
Client was able to measure travel patterns, identify station consistency and value of in-station digital network investment.
CREATING REAL VALUE FOR THE CLIENT
100% of passengers who responded were 18 years of age or older.
There was approximately an even 50/50 split among residents and commuters.
Only 19% of passengers traveled with others during their travel.
65% of passengers noticed the in-station digital information screens.
The highest number of passengers responded that they spent 5 min with the screens.
28% of passengers used or interacted directly with the screens.
Most of the passengers, who shared their experience, use the same station a few times per week.
HOVER OVER AN IMAGE TO LEARN ABOUT CONSUMER EXPERIENCE