CLIENT: One of the world’s largest financial institutions
evaluating a sponsorship at an NFL arena

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CLIENT OBJECTIVES

  • Understand the demographic profile of the NFL Team audience and its relevance to the brand’s products and services.

  • Measure the effectiveness and fan recall of in-venue sponsorship assets.

  • Analyze the number of brands that the average fan recognized after their stadium experience.

  • Determine whether fans participated in pre-game tailgates or went right into the stadium.

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POWERING A DIRECT CONNECTION WITH CONSUMERS EVERYWHERE

  • The People Platform leveraged its always on location service to identify fans attending the NFL game(s).

  • Fans received a communication to opt-in and participate in a post game activity (delivered 3 hours after they were identified).

  • Fans shared their in-venue experience in real-time and the client measured ad recall and identified which in-venue assets would be most valuable for their products/services.

  • Client was able to continue the conversation with the fan after the in-venue experience through The People Platform.

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CREATING REAL VALUE FOR THE CLIENT

  • The average age of the NFL team fan was 40 years old.

  • 87% of fans recognized at least one brand sponsorship during the in-stadium experience.

  • On average, fans noticed 2 brands from the in-stadium experience.

  • 85% of fans did not attend a pre-game tailgate.

  • Of those fans who did attend a tailgate, only 30% did so in the parking lot.

‘Always On’ Location Service Notifies Consumer When SPORTS Activity is Available

‘Always On’ Location Service Notifies Consumer When SPORTS Activity is Available

Consumer Opts In To Participate in SPORTS activity and receives cash value upon completion

Consumer Opts In To Participate in SPORTS activity and receives cash value upon completion

client understands the effectiveness and fan recall of in-venue sponsorship advertising

client understands the effectiveness and fan recall of in-venue sponsorship advertising

HOVER OVER AN IMAGE TO LEARN ABOUT CONSUMER EXPERIENCE


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