One of the largest consumer retail brands in the U.S. wanted to establish a direct connection with consumers visiting their 1,100 store locations.
Learn about: the path to store visitation, what products people were evaluating or purchasing in-store, how much time they spent in the store.
What in-store marketing activities were noticed and had an effect on consumer spend behavior.
It was important to the client that they could receive consumer response in real-time and with an ability to respond immediately to the consumer in a personalized fashion.
The People Platform™ enabled the retail brand to identify people visiting their store locations through passive geo-fenced location.
The client directly engaged people nationally across any device and encouraged them to opt-in and share their experience, information, and perspective.
This unique approach provided the client with unparalleled scale of audience, across any device, and the ability to receive feedback in real-time.
The subscription service enabled the client with flexibility to change the products, services, marketing activities, and operational experience initiatives they wanted to measure and understand each month.
Over 600+ consumers shared their experience nationally
Average time spent in the store
68% of people who responded noticed the in-store television screens
56% of people who responded noticed the in-store PC wall
TV vs. Computers Stats