CLIENT: One of the largest consumer retail brands in the U.S.
Establish a direct connection with consumers visiting their 1000+ retail store locations in real-time.
Understand the consumers' buying behavior and what marketing activities influenced their path to purchase.
Evaluate what in-store marketing efforts were noticed and their impact on product decisions at point of sale.
Receive consumer response at scale and be able to respond in a personalized fashion.
powering a direct connection with consumers everywherE
The People Platform™ ‘always on’ location service tracked store locations and enabled the retail brand to identify people visiting.
Consumers opted in to participate and share information about their experience from any device.
Client engaged consumers nationally at unparalleled scale in real time.
The People Platform enabled the client to adjust its strategy and optimize product mix and marketing efforts based on consumer response.
CREATING REAL VALUE FOR THE CLIENT
Over 600+ consumers shared their experience nationally.
Consumers spent an average of 30-45 minutes in the store engaging products/services.
68% of people who responded noticed the in-store television screens.
56% of people who responded noticed the in-store PC wall.
Consumers spent 5-9 minutes in TV section vs. less than 1 minute in the Computer section.
HOVER OVER AN IMAGE TO LEARN ABOUT CONSUMER EXPERIENCE