CLIENT: One of the largest consumer retail brands in the U.S.

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Client OBJECTIVES

  • Establish a direct connection with consumers visiting their 1000+ retail store locations in real-time.

  • Understand the consumers' buying behavior and what marketing activities influenced their path to purchase.

  • Evaluate what in-store marketing efforts were noticed and their impact on product decisions at point of sale.

  • Receive consumer response at scale and be able to respond in a personalized fashion.

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powering a direct connection with consumers everywherE

  • The People Platform™ ‘always on’ location service tracked store locations and enabled the retail brand to identify people visiting.

  • Consumers opted in to participate and share information about their experience from any device.

  • Client engaged consumers nationally at unparalleled scale in real time.

  • The People Platform enabled the client to adjust its strategy and optimize product mix and marketing efforts based on consumer response.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam tempor, ex et luctus finibus, quam ante aliquet eros, at euismod tortor tortor id libero. In lacinia at libero vel lobortis. Proin purus tellus, iaculis quis urna ac, vulputate ornare erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed tristique ut justo ac maximus. Phasellus dapibus nunc nec mauris ullamcorper, at cursus arcu placerat. Donec ullamcorper ornare ornare.

CREATING REAL VALUE FOR THE CLIENT

  • Over 600+ consumers shared their experience nationally.

  • Consumers spent an average of 30-45 minutes in the store engaging products/services.

  • 68% of people who responded noticed the in-store television screens.

  • 56% of people who responded noticed the in-store PC wall.

  • Consumers spent 5-9 minutes in TV section vs. less than 1 minute in the Computer section.

‘Always On’ Location Service Notifies Consumer When there is a NEARBY RETAIL ACTIVITY AVAILABLE

‘Always On’ Location Service Notifies Consumer When there is a NEARBY RETAIL ACTIVITY AVAILABLE

Consumer Opts In To Participate in retail activity and receives cash value upon completion

Consumer Opts In To Participate in retail activity and receives cash value upon completion

CLIENT understands consumer spend behavior and path to purchase in real-time

CLIENT understands consumer spend behavior and path to purchase in real-time

HOVER OVER AN IMAGE TO LEARN ABOUT CONSUMER EXPERIENCE


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