CLIENT: An In-Restaurant Entertainment Network Enhancing The Dining Experience
Determine whether consumers noticed or were aware of the devices on the table.
Evaluate the consumer interaction with their entertainment content and games.
Understand how long consumers spent with the content compared to their total time spent in the restaurant.
Powering a direct connection WITH CONSUMERS EVERYWHERE
The People Platform™ established a direct connection between consumer and brand across over 55,000 locations of all sizes.
Dining consumers were asked to opt-in to share their feedback and information in exchange for immediate cash value.
Consumers interacted across devices, platforms and geographies, nationally.
The consumer perspective was delivered to the client via a real-time dashboard that enabled them to react and respond to the consumer in a personalized fashion.
CREATING REAL VALUE FOR THE CLIENT
43% of Consumers spent between 1 hour and 2 hours in the restaurant establishment they visited.
68% of people who responded noticed the client’s in-dining entertainment experience.
54% of people looked at or interacted with the entertainment experience with 5-9 being the average time spent.
73% of dining consumers were repeat visitors to the same restaurant within the past 4 weeks, showing frequency of exposure and engagement.
HOVER OVER AN IMAGE TO LEARN ABOUT CONSUMER EXPERIENCE