CLIENT: A LEADING MEDIA AND ENTERTAINMENT COMPANY SPECIALIZING IN RADIO, DIGITAL, OUTDOOR, AND LIVE EVENTS
Interact directly with music enthusiasts and concert goers while they are engaging the in-venue music experience.
Measure concert attendee awareness and advertising recall of the client in-venue marketing and promotional initiatives.
Determine the percentage of attendees who used the brands products.
Analyze the effectiveness of the client’s early entry to the venue opportunity.
POWERING A DIRECT CONNECTION WITH CONSUMERS EVERYWHERE
The People Platform leveraged its always on location service to measure concert goers visiting the various concert venues nationally.
Attendees received a notification to share their in-venue concert experience and perspective on the key performance metrics.
Attendees were able to opt in and share their in-venue experience within 24-48 hours from the venue or from another location afterward.
The client was able to measure ad recall and identify the awareness of promotional efforts in real-time, at scale and directly from the consumer.
CREATING REAL VALUE FOR THE CLIENT
82% of attendees recalled seeing the advertiser’s promotional material at the event.
46% of attendees were existing users of the advertiser’s product.
54% of attendees were not existing users of the product, representing new market opportunity.
43% of attendees had heard about the advertiser’s early access opportunity to the event.
39% of those who heard about the early access opportunity took advantage of it (23% of people tried to gain early access, but it was already sold out).
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