CLIENT: A LEADING MEDIA AND ENTERTAINMENT COMPANY SPECIALIZING IN RADIO, DIGITAL, OUTDOOR, AND LIVE EVENTS

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CLIENT OBJECTIVES

  • Interact directly with music enthusiasts and concert goers while they are engaging the in-venue music experience.

  • Measure concert attendee awareness and advertising recall of the client in-venue marketing and promotional initiatives.

  • Determine the percentage of attendees who used the brands products.

  • Analyze the effectiveness of the client’s early entry to the venue opportunity.

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POWERING A DIRECT CONNECTION WITH CONSUMERS EVERYWHERE

  • The People Platform leveraged its always on location service to measure concert goers visiting the various concert venues nationally.

  • Attendees received a notification to share their in-venue concert experience and perspective on the key performance metrics.

  • Attendees were able to opt in and share their in-venue experience within 24-48 hours from the venue or from another location afterward.

  • The client was able to measure ad recall and identify the awareness of promotional efforts in real-time, at scale and directly from the consumer.

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CREATING REAL VALUE FOR THE CLIENT

  • 82% of attendees recalled seeing the advertiser’s promotional material at the event.

  • 46% of attendees were existing users of the advertiser’s product.

  • 54% of attendees were not existing users of the product, representing new market opportunity.

  • 43% of attendees had heard about the advertiser’s early access opportunity to the event.

  • 39% of those who heard about the early access opportunity took advantage of it (23% of people tried to gain early access, but it was already sold out).

‘Always On’ Location Service Notifies Consumer When CONCERT Activity is Available

‘Always On’ Location Service Notifies Consumer When CONCERT Activity is Available

Consumer Opts In To Participate in CONCERT activity and receives cash value upon completion

Consumer Opts In To Participate in CONCERT activity and receives cash value upon completion

Client received real time ad effectiveness, impact and promotional awareness responsE

Client received real time ad effectiveness, impact and promotional awareness responsE

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