CLIENT: A cutting edge healthcare technology deployed to over
55,000 physicians offices nationwide

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Client OBJECTIVES

  • Interact directly with patients/caregivers leaving one of 50,000+ physicians’ offices to understand the patient experience and whether the technology enhanced experience

  • Evaluate the impact of on-screen content on patient knowledge and personalized care delivery

  • Proactively communicate with patients who shared their information and experience to refine the content delivery in real-time.

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Powering a direct connection WITH CONSUMERS EVERYWHERE

  • The People Platform created a network of physician offices where technology is installed.

  • Patients/Caregivers were notified and asked to opt-in to share their experience from any device.

  • Patients/Caregivers who participated received financial value for participating.

  • The client was able to view, monitor and understand the exposure to content, effectiveness/relevance of content and its impact on patient care in the moment.

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CREATING REAL VALUE FOR THE CLIENT

  • 81% of people visited the physician as a patient, 19% as caregivers.

  • 58% of visits were with primary care physicians vs. specialists, indicating primary care physician as a high value target for distribution of the technology.

  • Patients and care providers spent 15 min in the waiting room where were exposed to healthcare content prior to physician exam.

  • 54% of visitors to the physicians’ office noticed the content experience in the waiting room and spent 5-9 minutes engaging with the screens.

  • Only 13% of visitors noticed the screens in the exam room, the other location for the screens.

‘Always On’ Location Service Notifies Consumer When HEALTHCARE Activity is Available

‘Always On’ Location Service Notifies Consumer When HEALTHCARE Activity is Available

Consumer Opts In To Participate in HEALTHCARE activity and receives cash value upon completion

Consumer Opts In To Participate in HEALTHCARE activity and receives cash value upon completion

Company understands patient experience and content to personalize care delivery

Company understands patient experience and content to personalize care delivery

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