CLIENT: A cutting edge healthcare technology deployed to over
55,000 physicians offices nationwide
Interact directly with patients/caregivers leaving one of 50,000+ physicians’ offices to understand the patient experience and whether the technology enhanced experience
Evaluate the impact of on-screen content on patient knowledge and personalized care delivery
Proactively communicate with patients who shared their information and experience to refine the content delivery in real-time.
Powering a direct connection WITH CONSUMERS EVERYWHERE
The People Platform created a network of physician offices where technology is installed.
Patients/Caregivers were notified and asked to opt-in to share their experience from any device.
Patients/Caregivers who participated received financial value for participating.
The client was able to view, monitor and understand the exposure to content, effectiveness/relevance of content and its impact on patient care in the moment.
CREATING REAL VALUE FOR THE CLIENT
81% of people visited the physician as a patient, 19% as caregivers.
58% of visits were with primary care physicians vs. specialists, indicating primary care physician as a high value target for distribution of the technology.
Patients and care providers spent 15 min in the waiting room where were exposed to healthcare content prior to physician exam.
54% of visitors to the physicians’ office noticed the content experience in the waiting room and spent 5-9 minutes engaging with the screens.
Only 13% of visitors noticed the screens in the exam room, the other location for the screens.
HOVER OVER AN IMAGE TO SHOW CONSUMER EXPERIENCE