A leading healthcare technology deployed to over 50,000+ physicians’ offices to transform patient care in the United States.
Interact directly with people leaving one of 50,000+ physicians’ offices to understand the patient experience.
Determine the value of their content as it relates to patient knowledge and personalized care.
Proactively respond to patients in a personalized fashion to recognize them for their perspective and refine their content and technology in real-time.
The People Platform created a network of physician office locations with the technology
People were notified and invited to opt-in to share their experience across any device and platform
People who participated were recognized with financial value for sharing their experience, information and perspective.
The healthcare technology was able to understand the effectiveness of the content, who was exposed (patient or care giver) to the content/technology and its impact on patient care.
81% of people visited the physician as a patient, 19% as caregivers.
The client now understood that 58% of visits were with primary care physicians vs. specialists, indicating primary care physician as most important channel for technology.
Most patients and care providers spent 15 min in the waiting room where they could be exposed to healthcare content before their physician visit.
54% of visitors to the physicians’ office noticed the clients technology screens in the waiting room and spent 5-9 minutes looking at the screens.
Only 13% of visitors noticed the screens in the exam room, the other location for the screens.