CLIENT: One of the largest broadcast networks in the US, consisting of content networks, movie studios and national programming
Interact directly with urban women across the country to hear their response to television program in real-time.
Determine awareness and likability of the characters and show.
Evaluate people’s response to the characters to inform character development and writing throughout the season.
Understand the potential of the new show with a female, African American lead and how its popularity would compare to shows the network had launched.
Predict the national network ratings of the television program prior to airing the premiere.
POWERING A DIRECT CONNECTION WITH CONSUMERS EVERYWHERE
The People Platform engaged over 5,000 women in urban areas and learn from their in-home viewing behavior.
Women were asked to watch a long form version of the trailer and share their perspective.
Women received a notification on their mobile device.
Once they opted in, women were able to respond and receive cash value for sharing their information and reaction.
The client was able to access consumer responses in real-time via The People Platform dashboard and identify trends and respond to these women in a personalized fashion.
CREATING REAL VALUE FOR THE CLIENT
The female lead and her father resonated most with the female audience, with a 3.94 and 3.82 out of 5.0 rating, respectively.
34% of respondents wanted to see more interaction between the female lead and her teammates.
Women who responded wanted to see the female lead succeed, with a rating of 4.04 out of 5.0.
Women wondered how the female lead will fit in with the rest of the team, with a rating of 3.81.
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