Leading national television broadcaster wanted to measure whether college students were aware of their content on campus.
Understand where college students engaged their content and other content (e.g. public student centers or in dormitories)
Quantify how much time students were spending with their content on campuses around the country.
Determine the content viewing behavior of college students as it relates to their network and other competitive networks.
The People Platform™ was able to interact with students on _____ college campuses nationally, in real-time while they were engaging their college experience.
Students provided their feedback from any IP connected device
The broadcast network received student response within 1 hour, leading to unprecedented scale and quality of results
Students were able to provide program viewing behavior, share the locations where they watch, and how much time they spent watching.
The People Platform was able to interact with students from ________ college campuses nationally, in real-time
75% of the student population on these campuses were enrolled as full-time students
10% of students watched the network’s content in the past 24 hours
67% of people watched the network’s content in a dorm room (own or other person’s) vs. in the public student areas around campus.
Students spent 20-24 minutes watching the network’s content
These results enabled the client to focus on dorm room content vs. student activity areas. Additionally, the network considered new strategies to extend the group viewing activities for their content.