CLIENT: Leading Media and Entertainment Property
Delivering Content to Students on College Campuses
Understand where college students engaged their content and competitive content (e.g. public student centers or in dormitories)
Quantify how much time students were spending with their content on campuses around the country.
Determine the content viewing behavior of college students as it relates to their network and other competitive networks.
Powering a direct connection WITH CONSUMERS EVERYWHERE
The People Platform was able to interact with students on college campuses nationally, in real-time while they were engaging their college experience.
Students provided their feedback from any IP connected device.
The broadcast network received student response within 1 hour, leading to unprecedented scale and quality of results;
Students were able to provide program viewing behavior, share the locations where they watch, and how much time they spent watching.
CREATING REAL VALUE FOR THE CLIENT
The People Platform was able to interact with students from 800 college campuses and universities nationally, in real-time
75% of the students were enrolled as full-time students
10% of students watched the network’s content in the past 24 hours
67% of people watched the network’s content in a dorm room (own or other person’s) vs. in the public student areas around campus
Students spent 20-24 minutes watching the network’s content
By interacting with students directly, the client adjusted its strategy to focus on dorm room delivery of content vs. marketing in student activity areas
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