CLIENT: Leading Media and Entertainment Property
Delivering Content to Students on College Campuses

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam tempor, ex et luctus finibus, quam ante aliquet eros, at euismod tortor tortor id libero. In lacinia at libero vel lobortis. Proin purus tellus, iaculis quis urna ac, vulputate ornare erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed tristique ut justo ac maximus. Phasellus dapibus nunc nec mauris ullamcorper, at cursus arcu placerat. Donec ullamcorper ornare ornare.

Client OBJECTIVES

  • Understand where college students engaged their content and competitive content (e.g. public student centers or in dormitories)

  • Quantify how much time students were spending with their content on campuses around the country.

  • Determine the content viewing behavior of college students as it relates to their network and other competitive networks.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam tempor, ex et luctus finibus, quam ante aliquet eros, at euismod tortor tortor id libero. In lacinia at libero vel lobortis. Proin purus tellus, iaculis quis urna ac, vulputate ornare erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed tristique ut justo ac maximus. Phasellus dapibus nunc nec mauris ullamcorper, at cursus arcu placerat. Donec ullamcorper ornare ornare.

Powering a direct connection WITH CONSUMERS EVERYWHERE

  • The People Platform was able to interact with students on college campuses nationally, in real-time while they were engaging their college experience.

  • Students provided their feedback from any IP connected device.

  • The broadcast network received student response within 1 hour, leading to unprecedented scale and quality of results;

  • Students were able to provide program viewing behavior, share the locations where they watch, and how much time they spent watching.

COllegelounge.jpg

CREATING REAL VALUE FOR THE CLIENT

  • The People Platform was able to interact with students from 800 college campuses and universities nationally, in real-time

  • 75% of the students were enrolled as full-time students

  • 10% of students watched the network’s content in the past 24 hours

  • 67% of people watched the network’s content in a dorm room (own or other person’s) vs. in the public student areas around campus

  • Students spent 20-24 minutes watching the network’s content

  • By interacting with students directly, the client adjusted its strategy to focus on dorm room delivery of content vs. marketing in student activity areas

‘Always On’ Location Service Notifies Consumer When STUDENT Activity is Available

‘Always On’ Location Service Notifies Consumer When STUDENT Activity is Available

Consumer Opts In To Participate in STUDENT activity and receives cash value upon completion

Consumer Opts In To Participate in STUDENT activity and receives cash value upon completion

Company analyzes student content engagement and viewing behavior in real-time

Company analyzes student content engagement and viewing behavior in real-time

HOVER OVER AN IMAGE TO SHOW CONSUMER EXPERIENCE


MORE CASE STUDIES