A PEOPLE-BASED APPROACH
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The People Platform™ facilitates a real-time connection between people visiting locations and companies who want to learn from them. Consumers interact via a location-based mobile experience and are rewarded for sharing their feedback. Companies leverage an online dashboard to access a broad consumer population where they can engage consumers and gather real-time insights. This mobile-first ecosystem creates an ongoing perspective of consumer behavior across brands, locations and products to accelerate product innovation and forge a more meaningful relationship with the consumer.
1. CONSUMER MOBILE EXPERIENCE
The People Platform™ mobile app delivers an entertaining, location-based experience to share feedback during the user's normal routine. People are rewarded with cash and VIP access for participating.
2. REAL-TIME CLIENT DASHBOARD
Consumer experiences, responses, and reactions are presented in an easy to digest format through this web-based tool. The user can quickly access key information, filter data and analyze results to inform appropriate response. Reporting can be delivered via standard CSV or SPSS template, documented web services, email or printed PDF version.
3. THE VILLAGE DATABASE
The Village Database, named for the people it houses, is the central repository for profile, response and location information. The data can be used to deliver personalized activities and experiences to people or analytics about specific communities of people. This cloud-based architecture is the central nervous system for data collection, processing and machine learning techniques.