CLIENT: A leading U.S. entertainment network and movie studio conglomerate

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CLIENT OBJECTIVES

  • Determine the effectiveness of television advertising on driving movie theater visitation and movie attendance nationally.

  • Interact with consumers who were actively in a movie theater and chose to attend the measured movie title at their local theater after being exposed to a television ad.

  • Provide a service that delivered deep understanding of the correlation between ad exposure, theater visitation and purchase behavior before/after their experience. 

  • Understand moviegoer behavior – who were they with when they saw the movie, were they the decision makers, and what influenced their decision to go to the movie.

  • Have the ability to adjust or optimize their marketing strategy with real-time consumer response and reaction.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam tempor, ex et luctus finibus, quam ante aliquet eros, at euismod tortor tortor id libero. In lacinia at libero vel lobortis. Proin purus tellus, iaculis quis urna ac, vulputate ornare erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed tristique ut justo ac maximus. Phasellus dapibus nunc nec mauris ullamcorper, at cursus arcu placerat. Donec ullamcorper ornare ornare.

Powering a direct connection WITH CONSUMERS EVERYWHERE

  • The People Platform self-service technology enabled the entertainment company to define a network of 5,000+ national movie theater locations where measurement would occur in real-time.

  • As people visited these theater locations, they were notified and asked to share their movie experience and what influenced their decision to attend the movie.

  • The People Platform received first party response directly from moviegoers and matched this with SmartTV data to determine the connection between exposure, visitation and attendance.

  • The People Platform dashboard provided real-time reaction data from moviegoers as it happened, rather than waiting for results to be tabulated.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam tempor, ex et luctus finibus, quam ante aliquet eros, at euismod tortor tortor id libero. In lacinia at libero vel lobortis. Proin purus tellus, iaculis quis urna ac, vulputate ornare erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed tristique ut justo ac maximus. Phasellus dapibus nunc nec mauris ullamcorper, at cursus arcu placerat. Donec ullamcorper ornare ornare.

CREATING REAL VALUE FOR THE CLIENT

  • 62.7% of people who participated attended the movie title we were measuring.

  • 52% of people who participated were the key decision makers for seeing the movie.

  • 96% of people either made the decision or shared the decision with another person.

  • 43% of people went with one other person, 29% went with 2-3 other people.

‘Always On’ Location Service Notifies Consumer When CINEMA Activity is Available

‘Always On’ Location Service Notifies Consumer When CINEMA Activity is Available

Consumer Opts In To Participate in CINEMA activity and receives cash value upon completion

Consumer Opts In To Participate in CINEMA activity and receives cash value upon completion

Company understands correlation between TV ad exposure and movie attendance in real-time

Company understands correlation between TV ad exposure and movie attendance in real-time

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