BEST BUY

 CLIENT OBJECTIVE   Best Buy wanted to execute a national ad effectiveness campaign that provided insight about a variety of products sold in location. The traditional method of in-person interviews was not cost effective, provided a small sample and it took significant time to synthesize the results. Best Buy wanted to receive feedback from a broader base of its consumers, who were in-location and receive results more quickly to make decisions.

CLIENT OBJECTIVE

Best Buy wanted to execute a national ad effectiveness campaign that provided insight about a variety of products sold in location. The traditional method of in-person interviews was not cost effective, provided a small sample and it took significant time to synthesize the results. Best Buy wanted to receive feedback from a broader base of its consumers, who were in-location and receive results more quickly to make decisions.

 OUR SOLUTION   The People Platform™ created a Best Buy network using its passive geo-location capabilities. As any consumer exited a location after a store visit, The People Platform™ alerted the consumer that they were in a location that wanted them to share their experience. When the consumer tapped, they completed a survey to share their recall of in-store displays, product findability and purpose of the visit. The consumer was immediately rewarded with a digital gift card and Best Buy was rewarded with valuable insight about their products and services in real-time.   

OUR SOLUTION

The People Platform™ created a Best Buy network using its passive geo-location capabilities. As any consumer exited a location after a store visit, The People Platform™ alerted the consumer that they were in a location that wanted them to share their experience. When the consumer tapped, they completed a survey to share their recall of in-store displays, product findability and purpose of the visit. The consumer was immediately rewarded with a digital gift card and Best Buy was rewarded with valuable insight about their products and services in real-time.  

 THE RESULTS   Best Buy renewed this annual initiative and also contracted for The People Platform’s new audience estimates service, representing the confidence of Best Buy in The People Platform™ mobile methodology.

THE RESULTS

Best Buy renewed this annual initiative and also contracted for The People Platform’s new audience estimates service, representing the confidence of Best Buy in The People Platform™ mobile methodology.


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