Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam tempor, ex et luctus finibus, quam ante aliquet eros, at euismod tortor tortor id libero. In lacinia at libero vel lobortis. Proin purus tellus, iaculis quis urna ac, vulputate ornare erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed tristique ut justo ac maximus. Phasellus dapibus nunc nec mauris ullamcorper, at cursus arcu placerat. Donec ullamcorper ornare ornare.
  • Have an opportunity to interact with people who were visiting a service station and form a direct relationship with these people vs. relying on samples

  • Understand whether people noticed and engaged the content the client was delivering during their service station experience

  • Determine how much time they were spending with the content during their visit

  • Analyze whether people visited the same service station consistency, which would inform whether frequency of exposure to content influenced behavior

  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam tempor, ex et luctus finibus, quam ante aliquet eros, at euismod tortor tortor id libero. In lacinia at libero vel lobortis. Proin purus tellus, iaculis quis urna ac, vulputate ornare erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed tristique ut justo ac maximus. Phasellus dapibus nunc nec mauris ullamcorper, at cursus arcu placerat. Donec ullamcorper ornare ornare.
  • The People Platform created a service station network of over 35,000 service stations around the U.S.

  • The passive location service enabled people to be notified across any device, after they had visited the service station and spent enough time to qualify

  • People opted in and shared their experience, information about their visit and feelings about the value of the content delivered as well as its influence on their purchase consideration.

  • The client received business critical information immediately, as the service station visitor completed the activity, which enabled them to adjust their content experience for future visitors.

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  • The top three service station brands people visited were Shell, Chevron and Circle K

  • Consumer response articulated that most people visited the same gas station 2 times in the last month, exposing that people visit the same service station consistently.

  • 85% of people spent between 1-6 minutes at the station pumping gas

  • 65% of service station visitors looked at, watched or listened to the client’s content during their fueling experience, spending 1-2 minutes engaging the content.

  • 59% of people went into the convenience store on-location during their fueling experience

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  CONSUMER RECEIVES NOTIFICATION OF NEARBY AUTOMOTIVE ACTIVITY

CONSUMER RECEIVES NOTIFICATION OF NEARBY AUTOMOTIVE ACTIVITY

  CONSUMER PARTICIPATES IN AND COMPLETES AUTOMOTIVE ACTIVITY

CONSUMER PARTICIPATES IN AND COMPLETES AUTOMOTIVE ACTIVITY

  BRAND RECEIVES VALUABLE INSIGHT INTO AUTOMOTIVE CONSUMER BEHAVIOR

BRAND RECEIVES VALUABLE INSIGHT INTO AUTOMOTIVE CONSUMER BEHAVIOR


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