Have an opportunity to interact with people who were visiting a service station and form a direct relationship with these people vs. relying on samples
Understand whether people noticed and engaged the content the client was delivering during their service station experience
Determine how much time they were spending with the content during their visit
Analyze whether people visited the same service station consistency, which would inform whether frequency of exposure to content influenced behavior
The People Platform created a service station network of over 35,000 service stations around the U.S.
The passive location service enabled people to be notified across any device, after they had visited the service station and spent enough time to qualify
People opted in and shared their experience, information about their visit and feelings about the value of the content delivered as well as its influence on their purchase consideration.
The client received business critical information immediately, as the service station visitor completed the activity, which enabled them to adjust their content experience for future visitors.
The top three service station brands people visited were Shell, Chevron and Circle K
Consumer response articulated that most people visited the same gas station 2 times in the last month, exposing that people visit the same service station consistently.
85% of people spent between 1-6 minutes at the station pumping gas
65% of service station visitors looked at, watched or listened to the client’s content during their fueling experience, spending 1-2 minutes engaging the content.
59% of people went into the convenience store on-location during their fueling experience