CLIENT: Large on-location content network delivering newS/information to people visiting a service station

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Client OBJECTIVES

  • Interact with people visiting a service station and learn from their experience at the location.

  • Understand whether people who were exposed to their content noticed and engaged during their service station visit.

  • Monitor how much time they were spending with the content during their visit.

  • Analyze whether people visited the same service station consistenly, to establish consumer behavior patterns and frequency of exposure.

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Powering a direct connection WITH CONSUMERS EVERYWHERE

  • The People Platform created a service station network of over 14,000 service stations around the U.S.

  • The passive location service enabled people to be notified on any device, after visiting the service station and spent enough time to qualify.

  • People opted in to share information about the experience, engagement with the content and the influence of this content on purchase consideration.

  • The People Platform dashboard allowed the client to receive business critical information in real-time, as the consumer was interacting at the service location.

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CREATING REAL VALUE FOR THE CLIENT

  • Shell, Chevron and Circle K are the top three service station brands people visited.

  • Consumer response spotlighted that most people visited the same gas station 2 times in the last month, exposing repeat visitation as a pattern.

  • 85% of people spent between 1-6 minutes at the station pumping gas.

  • 65% of service station visitors looked at, watched or listened to the client’s content during their fueling experience, spending 1-2 minutes engaging the content.

  • 59% of people went into the convenience store on-location during their fueling experience.

‘Always On’ Location Service Notifies Consumer When AUTOMOTIVE Activity is Available

‘Always On’ Location Service Notifies Consumer When AUTOMOTIVE Activity is Available

Consumer Opts In To Participate in AUTOMOTIVE activity and receives cash value upon completion

Consumer Opts In To Participate in AUTOMOTIVE activity and receives cash value upon completion

Client understood whether consumers noticed & interacted with content, and the interaction’s impact on purchase behavior in real-time

Client understood whether consumers noticed & interacted with content, and the interaction’s impact on purchase behavior in real-time

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