People are the epicenter of any strategy. The experience a person has with a brand defines the relationship between them. Simply, Epicenter Experience is the mobile research company enabling brands and people to engage in active conversations at scale, in real-time via mobile. Together, brands and consumers inform one another; consumers are rewarded for feedback and brands design better products/services to make everyday consumer interactions more valuable.
Client: Technology & Telecommunications
The world’s largest networking company, connecting the unconnected and making anything possible.
Epicenter Experience transformed Cisco from a traditional hardware company into a client focused networking company. The People Platform enables Cisco’s Top 150 clients to enhance the value of their connections and relationships via personalized content, lifestyle experiences and shared interests.
Client: Media & Entertainment
A leading broadcast and entertainment studio that strives to create meaningful, relevant impactful programming.
Epicenter Experience was engaged to provide real-time consumer feedback in advance of the formal premiere of the new television series PITCH. Fox was seeking to understand how consumers would react to the content and how the show would do in the Nielsen ratings. Epicenter leveraged The People Platform to identify and target the Fox audience, and in 24 hours provided over 1500 completed survey responses from the target audience who viewed the long form trailer and provided their feedback. To complement the mobile market research, Epicenter hosted an exclusive screening of PITCH in Boston and enabled Fox executives to engage consumers directly and gather firsthand feedback about the show and its prospects for success.
A combination of mobile and in-location techniques delivered 3000 views of the trailer, 1500 completed responses from consumers and 50+ people at the premiere screening in Boston. The nationally representative user survey, which leveraged The People Platform, found that 60% of the users were female and in the 25-44 year old demographic. Results also concluded that Ginny (the main female character) and her father were most compelling, the audience wanted to see more interaction between Ginny and her teammates, and that audiences wanted to see Ginny succeed. This mirrored the feedback that the network received after the actual premiere, proving that The People Platform provided early indication of show's popularity, audience sentiment and ratings performance.
Client: Travel & Tourism
A premier travel and tourism destination with luxury hotels, 3 casinos, entertainment, spas and shopping all under one roof.
While Mohegan Sun positions itself as a premier destination, Epicenter Experience recognized that there was an untapped market opportunity to transform the destination into a lifestyle experience brand – one that could be engaged whether on location or from afar. Epicenter worked closely with the Mohegan Sun leadership to transform the brand into a lifestyle brand representing momentum. The team developed a solution that included beacons, a mobile app experience and location based experiences that users in-location could engage and users abroad could participate with. The People Platform enabled Mohegan Sun to connect to its guests in real time, providing them with content, notifications, opportunities to earn and unique experiences (e.g. VIP tickets, after party, etc.).
The Mohegan Sun 20th Anniversary app was downloaded 5,000+ times, the conversion rate on notifications was 84% and engagement with the content from users was 3-4 times per session. Through a connected device, guests are rewarded with custom experiences, upgrades, access to special events and points for sharing their opinions and preferences. The first photograph posted in the content feed, for example, was viewed and shared over 600 times, proving that there was a loyal audience both on location and around the country, and that they were eager to engage with the destination as a lifestyle.
WS Development is one of the Top 10 retail development companies in the US and is known for creating retail places and experiences that people want to engage. The company has transformed the traditional mall structure and has created an ‘up market’ retail lifestyle. As a result, the leading retail brands in the country call these lifestyle experiences home.
The Seaport project in Boston’s Seaport District is one of the boldest initiatives that WS has embarked on and represents one of the largest opportunities. It isn’t often that a developer gets to define a neighborhood and create a heartbeat for an entire city. Epicenter Experience was hired to spotlight innovation and creativity in the Seaport and to help demonstrate what the future of the neighborhood will be by attracting retail, commercial and residential clients to evaluate this area for their home. The Epicenter team created a curated a set of events, speakers and activities, called the Seaport Experience, for the public to engage with directly.
This experience dramatically increased awareness, foot traffic and activated a cultural and innovative heartbeat in the Seaport neighborhood. Specifically, over a million people were exposed to the series and three public/private collaborations were a byproduct of this important initiative.
Client: Market Research
With presence in 106 countries, Nielsen's mission is to provide clients with the most complete understanding of what consumers watch and buy.
The consumer's world is changing at an unprecedented speed, where media and commerce are colliding. Nielsen is focused on innovating to stay ahead of evolving market trends, allowing us to provide our clients with usable, practical and meaningful tools integral to making strategic business decisions. Nielsen partnered with Epicenter Experience to enable their clients with access to a nationally representative consumer population, providing engaging products and services while in location. Epicenter's mobile research as a service (RaaS), The People Platform, delivers consumers who are in location, at scale, and who are highly engaged in providing feedback. As an approved partner, Epicenter Experience had enabled Nielsen clients to have a conversation with their core consumers, in location, via a mobile device.
This is an ongoing partnership and has resulted in the delivery of projects at a faster rate and at a larger scale than other providers have been able to achieve. This makes the Nielsen-Epicenter relationship a valuable one for both brands and consumers who each receive benefit from their active mobile conversations.
City of Boston:
Imagine Boston 2030 - Defining the first strategic plan for the City of Boston in over 50 years. The goal is to create a framework to preserve and enhance the city.
It was important to the Imagine Boston 2030 team that the strategic planning process and participation was transparent and encouraged all residents and visitors to participate. The People Platform technology enabled this initiative and goal to extend far beyond the walls of City Hall and empower ALL people to engage in the process directly.
Through a mobile experience, residents/visitors are able to visit locations, events and points of interest and share their feedback through surveys, comments and photographs. People are rewarded with gift cards and unique experiences (e.g. Breakfast with The Mayor) for sharing their feedback. By creating an opportunity for people engage via their mobile devices whenever and wherever they want, City Hall is creating a conversation in location for all Bostonians. This enables the city to connect with residents in real time, collect feedback, ideas and opinions and weave this information together so that the city can move forward with a true sense of collaboration. This strategic planning process will be a milestone for the city both as a first in 50 years, as well as its innovative use of technology to encourage participation, a first in the United States.
The City of Boston People Platform recently launched in November 2016 and therefore measurable results are not yet available. This is the first city wide plan in 50 years and the first constituent-government feedback loop of its kind in the nation.
Client: Market Research
Survey Sampling International (SSI)
SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via Internet, telephone, mobile/wireless and mixed-access offerings.
An ability to reach consumers while they are engaging products, services and experiences has become paramount for brands. Mobile offers a unique opportunity for brands to have an active conversation with consumers while they are engaging their products and services. Brands want to be able to build a relationship with consumers and gather their feedback and perspective in an authentic way where value could be garnered for both brand and consumer. SSI partnered with Epicenter Experience, as The People Platform offered unparalleled consumer scale and first party, deterministic data. SSI wanted to increase their panel size and turned to Epicenter Experience to provide them with a large, highly engaged consumer community.
The first 30 days of the initiative yielded over 1,500 downloads of the SSI mobile app, QuickThoughts. This represented significant growth in the overall panel size for SSI. This effort exhibited The People Platform's ability to deliver consumers and enable them to engage in a new experience at high rates. The retention and engagement statistics from this project outperformed other recruitment efforts in the market.
Client: Professional Services
Ligris & Associates:
A leading real estate title agency - with over 20,000 real estate transactions totaling over $15B in value.
The Ligris founders are admittedly obsessed with meeting your goals and exceeding your expectations. The real estate closing and transaction process can often be a time-consuming and arduous process; with many documents, files, and constituents to manage and schedule. The Ligris founders aimed to simplify this process through a virtual closing room that would allow all key stakeholders in the closing process (buyer, seller, attorneys, bank, etc.) to collaborate on a real estate closing in real-time and from anywhere. The People Platform was leveraged to enable different players to schedule a closing, communicate in real-time and conduct a closing process in an organized and efficient manner. The result was a unique value proposition for the real estate industry that makes lives easier for people, by meeting their goals and exceeding their expectations of excellence.
The virtual closing room is in development and results will be available in 2017.
Client: Non-Profit Organization
Family Reach is a lifeline to families fighting cancer - the #1 cause of bankruptcy in America is a family member diagnosed with cancer.
By delivering direct financial assistance to pay bills, get treatment and secure transportation, Family Reach provides stability that enables families to focus on one another rather than the stress of logistics .
Celebrity chef Ming Tsai became involved with Family Reach after meeting some of the families and designed Cooking Live, a food experience that brings top chefs, celebrities and families together at the Ritz-Carlton to raise funds for Family Reach. In 2015, Epicenter Experience helped bring this unique dining/fundraising experience beyond the walls of the hotel by streaming the event to a live online audience. This exposed the Family Reach message to a potential audience of 100M+ people in partnership with Akamai, Microsoft and Brightcove.
42,000 new donations, donor list was doubled, 4x the participants online, and international media exposure.
The People Platform
The People Platform is a Research as a Service (RaaS) technology that powers the direct connection between brands and consumers in real-time. The platform allows brands to initiate in-location conversations, learn from their consumers and engage with them via personalized lifestyle experiences.
The People Platform gathers information from brand conversations with consumers. The Epicenter Experience team translates this data into comprehensive lifestyle experiences delivered via mobile to consumers in any location. These experiences are designed to strengthen the consumer relationship, inspire deeper brand engagement, and extend personalized value.